LEARN ABOUT INTERNET MARKETING - 1


Internet marketing is the most inexpensive way to reach your target market regardless of the size of your business. Also called online marketing or digital marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing is a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more. These days, though, internet marketing is often used interchangeably with “content marketing.” 


Before the introduction of the internet, there were other forms of digital traditional marketing strategies employed to reach prospective customers but this traditional advertising focuses on pushing messages at the consumer to get them to buy. It is interruptive, obstructive, and intrusive. It shouts, “Hey, look at me!” while waving its arms. You may try to avoid eye contact, but traditional ads are persistent. You know what traditional ads look like because you’re bombarded with them every single day. Think TV commercials, billboards, magazine ads, radio ads, and web banner ads; these are the different types of traditional marketing/ads. Traditional means of Ads may still work in some strategic places. But Internet users can just click away from ads if they don’t want to see them.Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone. Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach. Content/internet marketing is exactly that. Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience. With some handy tricks, the targets can find that content on the web without it being pushed at them. If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media. Trust is forged, authority is established, connections happen. These loyal followers can then be converted into leads and sales – naturally. All of the above happens with a focus on giving value to the user. Help users – offer them value and they’ll reward you in return. That is what internet marketing/content marketing is all about at its core.


Learning about internet marketing is relatively easy, and has proven to be an excellent way of reaching out to a wider range of potential customers with the ultimate aim of making them leads/loyal customers to your brand, services or business. Be informed the present and future of marketing is internet marketing and learning about internet marketing right now will not only prepare you on how to reach out to the world with your brand or business but will equip you with skills that will prove effective in the future for any business or brand.

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